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Based on the 2012 American Academy of Sleep Medicine (AASM) scoring criteria, an estimated 936 million adults aged 30-69 years suffer from mild to severe obstructive sleep apnea (OSA) and a further 425 million suffer from moderate to severe OSA. This is a total of over 1.36 billion potential users.

By targeting just 5% of the target population, approximately 60 million products could be sold. At CNY 400 per product, this would generate over CNY 24 billion in sales.